Privacy Policy

Last Updated: August 08, 2026

This Privacy Policy applies to information collected by Eddie Reyes, a licensed real estate professional located at 1555 N 18th, Allentown, PA 18104. Contact: [email protected]

Information We Collect

We may collect the following categories of information when you interact with our website, forms, or communications:

Personal identifiers: name, email address, phone number, mailing address
Property information: address, condition, type, timeline, listing status
Technical data: IP address, browser type, device information, cookies (including Meta Pixel _fbp and _fbc identifiers)
Geographic data: city, state, and ZIP code (collected via IP geolocation or form input)
Marketing data: UTM parameters, referral source, ad interaction data

How We Use Your Information

To evaluate your property and provide a cash offer or listing consultation
To communicate with you about your inquiry via phone, email, or SMS
To personalize your experience and improve our services
To measure advertising effectiveness and optimize marketing campaigns
To comply with legal obligations and real estate regulations

Meta Pixel and Tracking Technologies

Our website uses the Meta (Facebook) Pixel to track page views, form submissions, and conversions. This technology places cookies on your browser (_fbp, _fbc) to measure ad performance and deliver relevant advertising. You can opt out of interest-based advertising through your browser settings or the Digital Advertising Alliance opt-out page.

Information Sharing

We do not sell your personal information. We may share your data with:

Service providers who assist in CRM management, email/SMS delivery, and form processing (e.g., GoHighLevel, Typeform, Zapier)
Advertising platforms (Meta/Facebook) for conversion tracking and audience optimization
Title companies, lenders, or other parties necessary to complete a real estate transaction you initiate
Legal authorities when required by law or to protect our rights

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes. If you request deletion, we will remove your data within 30 days unless retention is required by law.

State Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information, including the right to access, correct, or delete your data. To exercise any applicable rights, please contact us at [email protected].

SMS and Email Communications

By submitting your information, you consent to receive SMS and email communications from Eddie Reyes regarding your property inquiry. Message and data rates may apply. You may opt out at any time by replying STOP to any SMS or clicking unsubscribe in any email.

Children's Privacy

This website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

Eddie Reyes | I-DO Real Estate
1555 N 18th, Allentown, PA 18104
PA License #RS355783
[email protected] | (484) 557-3824